Since our first store opened in 2008, we have been committed to cutting plastic, waste and our carbon footprint.
Key ways we are doing this include:
- Voluntary reporting of Scope 1/2 emissions
- 2024 – 72% of electricity came from renewables
- Supporting franchisees to manage energy consumption
- Working closely with waste management partners
- Over 99% of waste was diverted away from landfill at our Bradford/Enfield sites in 2024
- Vast majority (98%) of our retail packaging made from UK-recyclable material
- 100% paper cake boxes distributed to franchisees for the first time
- Introduction of bags for life
- Switch from single-use PPE
Find out more about how we are reducing our impact in our 2024 Annual Report.

