Since our first store opened in 2008, we have been committed to cutting plastic, waste and our carbon footprint.

Key ways we are doing this include:

  • Voluntary reporting of Scope 1/2 emissions
  • 2024 – 72% of electricity came from renewables
  • Supporting franchisees to manage energy consumption
  • Working closely with waste management partners
  • Over 99% of waste was diverted away from landfill at our Bradford/Enfield sites in 2024
  • Vast majority (98%) of our retail packaging made from UK-recyclable material
  • 100% paper cake boxes distributed to franchisees for the first time
  • Introduction of bags for life
  • Switch from single-use PPE

Find out more about how we are reducing our impact in our 2024 Annual Report.