Investment Case
Why Invest in Us
Six years of strong growth in franchise stores and sales
Strong balance sheet
Successful management of cost pressures
Successful delivery against strategy over the past six years generated significant growth
Consistent dividend growth – Full year dividend per share increased 5.9% to 10.8p (2025: 10.2p)
Significant market opportunity – Sweet Baked Goods & Celebration Cakes market £2.8bn in 2022, forecast to grow to £3.2bn by 2027 (Mintel Report, 2022)
Strategies for Growth
Grow UK footprint: targeting 500 locations
New store openings, new locations, and the next generation of shop refits with a refreshed brand, with a target for 400 Cake Box and 100 Ambala stores.
Multi-channel sales model
Through digital channels, including delivery and the popular ‘click-and-collect’ feature, Cake Box is reaching more people, new demographics, and making it easier for customers to get what they want.
National consumer data driven marketing
Broadening our appeal and driving loyalty through a data-driven approach, with an updated CRM system and new customer loyalty programme to grow our customer database and enhance customer stickiness.
Focus on capable and efficient franchisees
Working with franchisees on expansion opportunities to increase the number of multi-site franchisees some of whom are looking at locations overseas.
Key Drivers of Growth
Growing the Cake Box Brand
A refreshed brand roll-out and territory expansion are creating the next generation of shops to reach our ambition of 400 Cake Box and 100 Ambala locations.
Broadening Appeal and Driving Loyalty
Data-driven approach with new CRM system broadens appeal and drives customer loyalty while innovating with latest trends.
Multi-channel Sales Model
Reaching more customers through our digital channels, including delivery and the popular ‘click-and-collect’ feature, while retaining customer’s option to buy in person.
Focus on Efficient Franchisees
We are working with franchisees on expansion opportunities to increase the number of multi-site franchisees.
