ESG

The Three Pillars of ESG: Our Products, Planet, and People

Since the opening of our first store in 2008 in East London, Cake Box has had a strong commitment to positively impacting the communities we serve. Our ESG Committee, chaired by Non-Executive Director Catherine Nunn, drives our activities across three pillars: Our Products, Planet, and People.

Third Year of Sponsoring Free Eye Clinic in Mallian Khurd, India

Third Year of Sponsoring Free Eye Clinic in Mallian Khurd, India

We are extremely proud to sponsor a free eye clinic in Mallian Khurd, a village…
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Group photo of Cake box employees in purple uniforms
Free Medical Services for Deprived Communities in S.E Nigeria

Free Medical Services for Deprived Communities in S.E Nigeria

We are a proud co-sponsor of the Calabar Free Medical Outreach Program in Nigeria along…
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Woman in a cake box hoodie with multi-colored company business cards in her hand, close-up
Meeting Highest International Product Standards

Meeting Highest International Product Standards

Cake Box was delighted to retain the maximum AA accreditation from the globally-recognised Brand Reputation…
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Our Products

Cake Box is proudly committed to quality, taste and integrity of ingredients. Key to our success is providing the best products made with the finest ingredients to the highest safety standards. We constantly work with our suppliers to protect workers’ rights across the value chain.

Labour Standards in Supply Chain

Our determination to protect labour and human rights is enshrined in key Company documents, training and our buying policies.

Keeping Customers Informed

We want our customers to live healthy lives. We provide clear, transparent nutritional information with a centralised process for franchisees to display information.

Food Safety

Ensuring food safety is a top priority and non-negotiable. We collaborate daily with colleagues, franchise partners and suppliers to uphold stringent standards.

Sustainable Ingredients

We are committed to the best ingredients for customers, supporting supply chain workers and making sustainable choices. We actively seek sustainable options when buying products.

piece of cake with lemon on the palm, yellow background

Our Planet

Greenhouse Emissions

For the second year we voluntarily disclosed our Scope 1/Scope 2 emissions. We aim to source as much renewable energy as possible and have transitioned all operations to LED lighting. We are currently evaluating low-carbon options for our vehicles.

Tackling Waste/Packaging

We’re committed to reducing waste to landfill. Across our main Enfield & Bradford sites 99% of waste was diverted from landfill in 2024. We switched from disposable protective equipment (PPE) at our sites, while ensuring highest hygiene standards.

Our People

Our people are our best asset, and we take care of them. We want to create an environment where our colleagues feel happy and valued. We are proud to share that, in November 2023, we achieved the Great Place to Work Certification, which recognises our commitment to employee wellbeing and development. As part of the certification process, our employees were asked to complete a survey which showed that 93% of them consider Cake Box as a great place to work.

Health and Safety

A non-negotiable which we take very seriously. For example, every colleague undergoes mandatory training and our Health and Safety Committee meets every quarter. We consult widely with colleagues on safety issues.

Well-being

We want our staff to feel happy. We have introduced permanent contracts for all colleagues. We have trained mental health first-aiders at our three sites and also provide comprehensive financial well-being support.

Learning and Development

We believe in encouraging colleagues to grow in their careers. In 2024 we appointed a Learning and Development Manager and are developing individual skills plans. We will create Learning Paths for every role in the business.

Franchisees

As the public face of our business we provide our amazing franchisees and their dedicated staff with wide-ranging support to ensure the highest working standards. In 2024 we extensively reinforced our on-boarding process.