We believe in the power and joy of togetherness. We understand the importance of celebrating life’s special moments and our promise is to bring handmade happiness to as many customers as possible.
Our Purpose, Vision & Values
Our Vision & Values
Creativity & Innovation
We are committed to strategic and product innovation to continue to build our multi-channel success online and offline, to broaden the brand and customer footprint.
Innovation happens at all levels of the business, our team of talented bakers and designers constantly create and innovate to provide a range of egg-free cakes as unique as our customers’ special moments.
Craftsmanship & Quality
Our success is built upon our unwavering commitment to quality and taste – we offer customers the best products and ingredients at the highest standards of food safety.
We don’t mass produce – we take pride in handcrafting each personalised cake to provide customers with a tailored, unique experience however large we grow.
Community & Diversity
In an ever more globalised world, every culture is important. We are proud to embrace the full spectrum of humanity, with a staff cohort as varied as our product roster.
We are committed to community – we strive to improve the lives and wellbeing of both our customers and our employees, boosting high street foot traffic and building a sense of community in the areas we operate to make a positive difference.
Commitment & Service
Our customers are at the heart of what we do, and we are dedicated to meeting their needs in a fast, reliable manner, making Cake Box magic accessible and available to all.
Social and Environmental Responsibility
We value the planet. Choosing local suppliers reduces food miles and supports local economies. We’ve eliminated palm oil and use Fairtrade cacao.
Labour in Our Supply Chain
We value our suppliers and foster long-standing relationships with them while collaborating to protect workers’ rights in our supply chains. We are committed to ensuring our suppliers share our ethos to positively impact stakeholders, employees and the planet.
Our People
Staff are our finest asset. We provide learning/development to help them grow and value inclusivity. Our franchisees are like family, so we support them in their business journeys and help them keep their staff happy and safe.
We foster a culture of integrity and respect – placing our people first.
Diversity
Diversity isn’t just a buzzword; it’s a core value that drives our success. At Cake Box, we believe that a diverse workforce fosters innovation and creativity.
When people from different backgrounds, cultures, and experiences come together, we gain fresh points of view that enhance our products and services.
Here at Cake Box, we have team members from 29 countries, speaking 36 languages and practicing 9 religions, meaning more celebrations. Each team member brings unique ideas and insights to the table, helping us better understand and serve our diverse customer base.
We want every customer to see themselves reflected in our brand, and that starts with our team.
Moreover, embracing diversity strengthens our community ties. We actively seek to support local initiatives that promote inclusion and equality, because we know that when our communities thrive, we thrive together.
