A request from his daughter for an egg-free fresh cream birthday cake inspired businessman Sukh Chamdal to launch his first concept store in London in 2008. In 2018, with 91 stores, Cake Box was listed on AIM. It now has a franchise estate of 300+ locations, and aims to reach 500.
The Company operates from three facilities with UK-wide reach and has plans to expand internationally.
Today the Company has broadened from its original premise to meet a far wider taste market. In March 2025, the Group acquired Ambala, extending our range into premium mithai and gifting, a strengthening our position in the celebration categories. The Group now includes a one-hour click-and-collect-service with UK-wide reach. A partnership with Nutella added a non-cream dimension though fresh cream remains at the heart of the business. Cake Box won PETA’s 2024 Vegan Cake of the Year in 2024.
